Sustainability has moved from a marketing nice-to-have to a procurement requirement.
Customers want product-level data
Hospitals, group purchasing organizations and public health systems increasingly ask suppliers for carbon footprints, sustainability policies and evidence behind product claims.
Claims need to hold up
Sales teams want to talk about recycled content, reprocessing or reduced packaging β but overstated claims create greenwashing and regulatory risk.
Design decisions lock in impacts
Most of a product's footprint is set at the design stage. R&D teams need credible data to compare materials, single-use versus reusable models and circular designs.